Privacy Policy
KnowledgeSeed GmbH (“KnowledgeSeed”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect and process personal data when you visit our website, use the services available through it, or interact with third-party services linked from our website.
This Privacy Policy is intended to comply with the Swiss Federal Act on Data Protection (“FADP”) and, where applicable, the EU General Data Protection Regulation (“GDPR”).
1. Controller
The controller responsible for the processing of personal data in connection with this website is:
KnowledgeSeed GmbH
Altackerstrasse 14
5707 Seengen
Switzerland
Email: info@knowledgeseed.ch
2. Scope of this Privacy Policy
Our website is primarily a static informational website.
We do not provide user accounts, contact forms, comment functions or other functionality through which visitors can directly submit personal data to KnowledgeSeed.
Personal data may nevertheless be processed when:
- you visit our website;
- cookies or similar technologies are used;
- website usage is analysed through Google Analytics; or
- you follow the “Book a Call” link and use Microsoft Bookings to schedule a meeting with us.
3. Data processed when visiting our website
When you access our website, certain technical information may automatically be transmitted by your browser to the systems hosting or delivering the website.
Such information may include:
- IP address;
- date and time of access;
- requested page or file;
- referring website;
- browser type and version;
- operating system;
- device information; and
- technical information relating to the connection and request.
This information may be processed to provide and secure the website, ensure its technical operation, detect and prevent abuse, and analyse technical issues.
Where the GDPR applies, such processing is generally based on our legitimate interests in operating a secure and reliable website.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google, to understand how visitors use our website and to improve the website and our services.
Google Analytics may process information such as:
- pages visited;
- approximate geographic location;
- date and time of visits;
- length of visits;
- interactions with the website;
- device and browser information;
- referring websites or traffic sources; and
- technical identifiers associated with your browser or device.
Google Analytics uses cookies and similar technologies for these purposes.
We use Google Analytics for statistical and analytical purposes. We do not use Google Analytics data to directly identify individual visitors.
Google may process data on servers located outside Switzerland or the European Economic Area, including in the United States. Where required, appropriate legal safeguards for international data transfers are used.
Google may process information collected through Google Analytics in accordance with its own privacy documentation and contractual arrangements applicable to Google Analytics.
Your choices regarding analytics
Where required by applicable law, Google Analytics is activated only after you have provided consent through our cookie consent mechanism.
You may refuse or withdraw your consent to analytics cookies at any time through the cookie settings available on our website.
You may also configure your browser to block or delete cookies. Please note that browser settings may affect certain website functionality.
5. Microsoft Bookings – “Book a Call”
Our website contains a “Book a Call” link that directs you to Microsoft Bookings, a service provided by Microsoft.
Microsoft Bookings is hosted separately from our website.
If you choose to schedule a meeting, Microsoft Bookings may ask you to provide information such as:
- your name;
- email address;
- telephone number, where applicable;
- preferred meeting date and time;
- information relating to the requested meeting; and
- other information you voluntarily provide during the booking process.
This information is used to schedule, organise and administer the requested meeting and may also be used to send booking confirmations, calendar invitations, reminders, updates or cancellation notifications.
Booking information may be stored within the Microsoft 365 and Exchange Online environment used by KnowledgeSeed.
Microsoft may also process certain data as an independent service provider in accordance with Microsoft's applicable privacy and data protection terms.
By selecting “Book a Call”, you leave the KnowledgeSeed website and access a Microsoft-operated service. The processing of information on that service is also subject to Microsoft's applicable privacy terms.
Where the GDPR applies, we process booking information because it is necessary to take steps at your request before entering into a potential business relationship or, where appropriate, on the basis of our legitimate interest in organising communications with prospective customers, partners and other business contacts.
6. Cookies and similar technologies
Our website may use cookies and similar technologies.
Cookies are small data files stored on or accessed from your device. They may be used to support technical functionality, remember preferences or collect information about how a website is used.
We distinguish between:
- Strictly necessary cookies, which are required for the operation or security of the website; and
- Analytics cookies, which are used to understand website usage and are not necessary for the basic operation of the website.
Where consent is legally required, optional cookies such as analytics cookies will not be activated before you have made your choice.
You can change your cookie preferences at any time using the cookie settings provided on our website.
7. Recipients and service providers
We may disclose or make personal data accessible to service providers where this is necessary for the purposes described in this Privacy Policy.
These providers may include, in particular:
- website hosting and infrastructure providers;
- IT and security service providers;
- Google, in connection with Google Analytics; and
- Microsoft, in connection with Microsoft Bookings and Microsoft 365.
Service providers process data either on our behalf or, where applicable, under their own legal responsibility.
We do not sell personal data collected through this website.
8. International data transfers
Some of our service providers operate internationally. As a result, personal data may be processed outside Switzerland, including in the European Economic Area and the United States.
Where personal data is transferred to a country that does not provide an adequate level of data protection under applicable law, we use appropriate safeguards where required, such as recognised standard contractual clauses or other legally permitted transfer mechanisms.
Where an applicable adequacy framework exists and the relevant recipient participates in that framework, transfers may also be made on that basis.
9. Data retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected or as required by applicable legal, accounting or regulatory obligations.
Technical server or security information is retained according to the retention periods applied by the relevant hosting or infrastructure provider.
Analytics data is retained according to the retention configuration applied to our Google Analytics account.
Information relating to scheduled meetings may be retained within our Microsoft 365 environment for as long as necessary for business communications, customer or partner relationship management, record keeping, or applicable legal obligations.
10. Data security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
However, no transmission or storage of information over the Internet can be guaranteed to be completely secure.
11. Your rights
Subject to applicable law and any statutory limitations, you may have the right to:
- request information about personal data we process about you;
- request access to your personal data;
- request correction of inaccurate personal data;
- request deletion of personal data;
- object to certain processing activities;
- withdraw consent where processing is based on consent;
- request restriction of processing in certain circumstances; and
- request the transfer of certain personal data in a commonly used format where applicable.
The specific rights available to you depend on the applicable data protection law and the circumstances of the processing.
To exercise your rights, please contact us using the contact details provided in Section 1.
We may need to verify your identity before responding to a request.
12. Complaints
If you believe that your personal data has been processed unlawfully, you may contact us using the details above.
You may also have the right to contact the competent data protection supervisory authority.
For matters subject to Swiss data protection law, the competent federal supervisory authority is the:
Federal Data Protection and Information Commissioner (FDPIC)
Switzerland
If the GDPR applies to the processing of your personal data, you may also have the right to lodge a complaint with the competent supervisory authority in the relevant EU or EEA country.
13. Third-party websites
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of third-party websites that are not operated by KnowledgeSeed. We recommend reviewing the applicable privacy information of such third parties before providing personal data.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, services, technologies or legal requirements.
The current version will always be published on this page. The date of the latest update is shown at the beginning of this Privacy Policy.